PROSPECTIVA · INDEPENDENT BUSINESS ANALYTICS
Is AI helping customers find your business —
or your competitors?
We show where you lose ground across Google and AI systems, and exactly what to fix first.
Independent analysis. Concrete findings. No ranking promises.
For established businesses without an in-house analytical team.
Why it matters now: Customers now use Google and AI to research their options and decide.
If your business is misunderstood, missing or left out of the shortlist, you can lose the opportunity before they ever visit your website.
01 / THE PROSPECTIVA APPROACH
Look wider. Decide better.
One analysis. More than AI.
Know where you stand. Decide what comes first.
Large companies have analysts who help them understand their markets and competitors.
Smaller companies often have to make the same decisions with less information, less time and fewer resources.
Prospectiva gives established businesses the analytical insight they would otherwise need an analyst for.
01
ANALYSE-Find where you’re losing
We ask the questions your customers ask and check who AI recommends.
What it means for you: you finally know where you’re overlooked, who is ahead of you, and whether AI says anything wrong about you.
Analysis is a decision, not a cost. Before investing further in ads, your website or distribution, you know what works, what doesn’t and where you lose. Even if we find little wrong, you avoid spending on fixes you don’t need.
02
PRIOTISE
We rank what to fix first by impact and effort, and give you exact instructions for each fix: what to change, how and where.
What it means for you: your team or web provider can act straight away, with no guesswork and no wasted spend.
03
BUILD
We build six linked pages about your business on our platform, in English, and connect them to your website. We never edit your website or ask for access.
What it means for you: AI and Google get one consistent source of facts about you, and you don't touch a thing.
04
MAINTAIN
We keep your pages current, check every month what AI says about you, and tell you exactly what to correct when something is wrong.
What it means for you: someone looks after it every month, and you get a short report on what changed.
Clearer business information. More qualified opportunities. Less reliance on paid acquisition. Observed results, not guarantees.
02 / YOUR BUDGET
Make the money you already spend work harder.
You already invest in marketing, advertising, distribution and sales. But do you know where potential customers overlook you, misunderstand your offer or end up choosing a competitor? Every one of those gaps makes the money you already spend work less hard.
We show you where those gaps are and what to fix first, so you invest in what matters and stop paying for what doesn’t. Where measurement is possible, we track traffic, enquiries and bookings, so you see what changed, not just what we did.
Not another channel to fund. A way to make the channels you already pay for work harder.
03 / HOW IT FITS TOGETHER
One consistent source of facts about your business
Your business already has a website, listings on booking and directory platforms, and digital marketing. Each describes you slightly differently, and AI reads all of them.
We analyse what they say, build a profile of facts you provide and confirm, and tell you exactly what to correct on your own website and listings.
We structure six answers about your business: who you are, what you offer, who it is for, when and why you are relevant, what sets you apart, and the evidence for it. We connect them to the other sources about you.
When something changes, such as a price, an opening time or a new offer, your profile is updated and you are told which sources need correcting.
What it means for you
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Fewer lost customers. Guests and AI see the same correct facts everywhere.
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Less work for your team. One place keeps the facts current.
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More from what you already pay for. The same facts improve your website, listings, campaigns and sales message
*the verified profile is what we call your Digital Twin.
Your Digital Twin evolves with your business.
Prospectiva hosts, connects and maintains your Digital Twin and Intelligence Nodes, keeping your business knowledge structured, relevant and up to date.
As your business, market and customer needs change, we use ongoing analysis to identify what needs improving and keep your digital representation aligned with reality.
04 / RECENT WORK
Our latest business profiles
Real businesses we recently worked with. Each profile holds the facts we published about the company.
05 / BUSINESS VALUE
What better discovery is worth to your business
Your website stays your main digital asset. We make sure what search and AI say about you is correct, complete and current.
01
BE CONSIDERED BY THE RIGHT CUSTOMERS
AI doesn’t just rank pages, it interprets whether a business fits a customer’s need. When it has correct facts about who you serve and what sets you apart, you’re more likely to make the shortlist for the customers you want, instead of a competitor.
03
DEPEND LESS ON PAID CAMPAIGNS
Paid advertising stops delivering traffic when you stop paying.
Correct, up-to-date information about your business keeps working as a source for search and AI. It doesn’t replace your paid channels, it adds one that doesn’t switch off.
Observed results from our own network, not a guarantee of future performance.
02
KEEP MORE OF THE REVENUE
For hotel: when AI sends a guest to your website instead of a booking platform, you can take the booking without paying commission.
Other businesses: more direct enquiries instead of going through marketplaces and intermediaries.
Your business doesn’t need to dominate AI search.
It needs to be discovered for the right reasons.
Observed results from our own network, not a guarantee of future performance.
06 / PLANS
Pay for what you use
Like a website, you pay for what you use: a diagnosis once, your profile and its upkeep monthly.
01
AI Analyse
One-time project From €1,500
Analysis is a decision, not a cost.
Before investing further in ads, your website or distribution, you know what works, what doesn’t and where you lose. Even if we find little wrong, you avoid spending on fixes you don’t need.
Best for:
Companies that want want facts before investing more.
You receive:
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Result in 7 working days after you confirm
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How AI describes your business today
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Which competitors AI recommends instead
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Wrong or missing facts
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Which sources AI relies on
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What to fix first
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Exact instructions for each fix: what to change, how and where
02
Maintain Essential
12 months subscription
€250/ month
Be found, and stay current.
Your six-page business profile, built and hosted by us, with monthly care to keep it right. Built from the information you provide and confirm.
Who it’s for:
if you already know where you stand and want your information kept right, without watching it yourself.
Essential does not include the full Analyse. For that, choose Plus.
You receive every month:
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A check of what AI says about you, in up to three languages and against up to three competitors
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A one-page report: what changed, what we did, what’s next
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Exact instructions when something is wrong
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Up to two updates to your profile
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Quarterly: a full test and a review call.
Month 1: we build your profile and run a baseline test, so there is something to compare against.
03
Mantain Plus
€1,000 today + €250 / month
(12 months)
The full picture first, then continuous care.
Everything in Maintain Essential, plus the Analyse. We start with the analysis, then build your profile from its findings.
Total €4,000.
Save €500 compared with buying separately
(Analyse €1,500 + Essential €3,000).
Best for:
if you want to know exactly what to fix, and then keep it right.
Businesses with international markets, seasonal demand or strong competition that want a fast response and the fixes done for them.
Groups, chains and multiple locations · from €6,000, by arrangement
Several hotels, a chain or a group? We tailor the work to your structure: a profile for each property, shared analysis across locations and a plan that fits how you operate.
Priced by agreement, from €6,000.
Essential keeps your information right. Plus starts with the full Analyse, then keeps it right.
Every Maintain plan starts with a baseline test in month 1, so there is something to compare against.
Plus begins with the full Analyse.
We don’t sell ads or rankings and don’t promise results. You pay for an honest picture and clear actions.
your business profile is a set of structured pages (our Digital Twin) that we host, link to your website and maintain.
07 / Mini FAQ
Questions before you decide
Do you guarantee more bookings or a higher ranking?
No. AI systems aren’t controlled by anyone, so nobody honest can promise rankings. We measure, tell you exactly what to fix and show what changed.
Why not just buy a monitoring tool?
A tool shows you numbers. It doesn’t tell you what they mean for your business or exactly what to correct.
We analyse, give you step-by-step instructions, build and maintain your profile, and check that things improved.
How is this different from SEO?
SEO aims to rank your pages. We check what search and AI actually say about your business, whether it is correct, and who they recommend instead, then fix it. The two work together.
Is the profile in my language?
The profile is published in English so that businesses and AI systems worldwide can read and search it, like a library of providers. We test in your customers’ languages to see how it performs.
What if the analysis finds little wrong?
Then you know your money is going to the right place, and you avoid fixing things that aren’t broken.
What do I need to do?
Name one contact person, tell us when your offer or prices change, and give us access where needed. We do the rest.
How payment works
Analyse: invoiced once, payable in advance.
Maintain Essential: €250 a month for 12 months, invoiced monthly in advance.
Maintain Plus: €1,000 at the start, then €250 a month for 12 months, invoiced in advance.
We send the agreement and the first invoice within one business day of your request.
Why a 12-month commitment for Monitor?
Trends only show over time, and keeping your profile current is continuous work. The analysis gives you proof of value before you commit.
