Intelligence Library

Module: AI Understanding Systems Company: Prospectiva (applies to all businesses seeking AI visibility) Industry: Professional Services / Business Intelligence Market: Global Business Category: Digital Positioning & AI Visibility Strategy Expertise & Experience This Business Intelligence Publication is developed and maintained by Simon Požek, Founder of Prospectiva™. With more than 25 years of experience in tourism, hospitality, destination development and business intelligen

This publication explains how advertising works on ChatGPT compared to Google, and why this shift does not weaken the importance of structured data and GEO, but instead multiplies their strategic relevance. It clarifies the difference between click‑based advertising and context‑based recommendations, and how this affects business visibility.

Artificial intelligence is increasingly becoming part of how people discover, compare and choose businesses. But there is a fundamental problem that is easy to overlook: AI does not see a business the way the business sees itself.

Module: AI Understanding Systems Company: Prospectiva (applies to all businesses seeking AI visibility) Industry: Professional Services / Business Intelligence Market: Global Business Category: Digital Positioning & AI Visibility Strategy Expertise & Experience This Business Intelligence Publication is developed and maintained by Simon Požek, Founder of Prospectiva™. With more than 25 years of experience in tourism, hospitality, destination development and business intelligen