The Proof
Real businesses. Real AI answers.
What changed.
AI doesn’t always understand a business the way the business understands itself.
It can put you in the wrong category, miss what makes you different, confuse you with someone else, or recommend a competitor instead.
Here is what we found for four real businesses, and what we did about it.
01 / MYHVAR
Luxury real estate on Hvar
My Hvar · Luxury real estate on Hvar, Croatia
What we found: AI saw a standard real estate agency, and luxury positioning wasn’t represented. Competitors with more listings and content surfaced instead.
What we did: Following the analysis, we refined how MyHvar’s business, luxury positioning and premium services are represented across its digital presence. We identified and addressed gaps in how AI understood the company, strengthened the information communicating its distinctive value, and improved the content needed to compete with agencies that had more visible listings and a stronger online presence.
What changed: We structured the business knowledge AI needed to understand MyHvar more accurately:
Time: Analysis 7 days
Improvements: 48 hours
Monitoring: ongoing
02 / HOME CHIC HOME
B2B luxury architectural products, Europe
Home Chic Home · B2B luxury architectural products, Europe
What we found: AI didn’t understand who the products are for and confused the company with a similar American business.
What we did: We clarified who the company serves, what sets it apart and the evidence behind it, and published this as a business profile linked to its website and connected pages. (That profile is our Digital Twin.)
What changed: [e.g. “AI now describes the company as a supplier to premium B2B buyers and no longer mixes it up with the US business.”
Time: Analysis 7 days
Improvements: 48 hours
Monitoring: ongoing
03 / CEĻOT BEZ ROBEŽĀM
A distinctive Latvian travel media brand
CEĻOT BEZ ROBEŽĀM · Travel Media / Digital Content, Latvia
What we found: AI named other Latvian travel show producers but didn’t bring out what makes Ceļot bez robežām different.
What we did: We spelled out who the show is for, what sets its honest, unpolished style apart from glossy travel content, and the evidence behind it. We published this as a business profile linked to its channels and connected pages.
What changed: In Google, a Latvian-language search for “popular Latvian multi-platform travel show” now shows the show’s own website first, our profile as the second result and again in the panel on the right, followed by its YouTube channel. So more of the first page is about the show.
Time: Analysis 7 days
Improvements: 48 hours
Monitoring: ongoing
Someone looking for a Latvian travel show now meets the show in several places on the first page, not just one.
04 / OOSTWEGEL COLLECTION
Heritage luxury hospitality in the Netherlands
OOSTWEGEL COLLECTION · Luxury hospitality, Netherlands
What we found: AI misreported two facts about the group: the status of one hotel (closed temporarily for renovation, not permanently) and the make-up of the collection (one hotel has been sold and is no longer part of it). And when asked for heritage luxury hotels in the Netherlands, the group didn’t appear at all.
What we did: We set out the group’s current facts: which hotels belong to it, which one is closed for renovation, its heritage and the evidence behind it. We published this on Visit Mundus, our travel platform, as a profile connected to the group’s hotels, and keep it current as the collection changes.
What changed: A Google search for “heritage luxury hotels Netherlands” now shows a Visit Mundus page about Oostwegel Collection on the first page. Before, the group didn’t appear.
Time: Analysis 5 days
Improvements: 12 hours
Monitoring: ongoing
A guest who reads that a hotel is closed for good, or finds a sold hotel in the collection, books somewhere else, and the hotel never knows.
What these cases show
These businesses are very different.
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Real estate.
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B2B luxury products.
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Travel media.
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Luxury hospitality.
But the underlying problem is similar.
The business knows what it is. AI may not.
It can:
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misunderstand your category
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miss your positioning
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misunderstand your ideal customer
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confuse you with another business
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miss important differentiators
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fail to connect related businesses, people, places or evidence
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surface competitors instead
That is what we analyse.
Then we structure the business knowledge and connections needed to improve that understanding.
From:
“What does AI currently think we are?”
To:
“Does AI have the information it needs to understand what makes us relevant?”
And then we keep that information current as the business changes.
What our clients say after working with Prospectiva.
Insights from businesses that have used Prospectiva to understand and improve how their business is represented in the AI ecosystem.
From poorly understood → clearly represented